1. Familiar recognition from issue to issue (that’s the brand).
2. Emotionally irresistible (that’s the image’s appeal).
3. If you can spare the time, go to the local drugstore or bookstore, and sneak your upcoming issue in among the other magazines on the racks.Does it hold its own or does it disappear?
4. If it is invisible like wallpaper, decide what element is worthy of becoming dominant by enlarging, by isolating, by more controlled color, by more clever wording.
5. Intellectually stimulating, interesting (that’s to promise benefits).
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